Blogs by Coaches

Just as an exercise I checked out the approximately 30 members of inSide919.com's Coaching Collaborative. While about ten or so may not be coaches, of the others, only 9 had live blogs, and of those, one had a format which did not lend it self to the free publicity of Blog Rolls, which show the title and most recent publication date for blogs.

While just about everyone had a Website, those that do not have blogs are missing the opportunity to provide additional points of connection. Often Web sites are written formally, not quite as formal as a resume, but still quite formal. The blog on the other hand allows for informal expression and helps readers get to know who you are.

Would I recommend that all the coaches have blogs?

No.

Not everyone likes to spend time on the computer. Not everyone likes to write. Some people fret so much about their writing that it really isn't cost effective.

While no one can be expected to write daily, when I found a couple of blogs that were seemingly abandoned, from last year or even earlier, it does create a little bit of a sense that the blogger might be absent. While that is hardly true, perhaps it speaks to the value of cleaning up our internet assets when we no longer use them.

For those coaches who do write easily and don't mind writing, having a blog is another way to get found in search engines; it's another point of contact for potential clients to see if they are a good match for your style and interests; I would recommend having a blog that you periodically update. But all of us have so many choices on where we spend our time, this can hardly be a blanket recommendation.